A wide range of industries sell on Amazon, from tech and electronics to health & beauty and fashion. For smaller ecommerce businesses, advertising on Amazon can be a challenge.
It’s a great way to get your brand and products in front of a much larger target audience, and market to shoppers who are more likely to buy. When it comes to running a successful campaign, how do you decide if Amazon Advertising is worth it?
Here’s a breakdown of what Amazon sponsored advertising is and how it can help you.
What is Amazon Sponsored Advertising?
With Amazon’s online marketplace, advertisers can choose from a variety of ad types to showcase their brand and products in a way that suits their needs. In these sponsored ads, advertisers can market their products both on and off Amazon.
With sponsored ads, you can stay one step ahead of your competitors by putting your brand and products front and center in places where your target audience is most likely to see them. You might see your sponsored ads at the top of Amazon’s search results.
Also, Amazon sponsored ads work on a Pay-Per-Click (PPC) model, so you only pay when shoppers click on your ads and buy.
In a nutshell, that’s Amazon Sponsored Advertising. What about the benefits it can bring?
Boost your Online Visibility
You can dramatically increase your online visibility with sponsored ads. Shoppers are more likely to see your brand and products at the top of the product detail pages and search results, giving you an edge over your competition.
Increase the chances of an interested buyer clicking on your listing to complete a sale by driving impressions and clicks. You can also promote new products that shoppers may not know about.
Boost your Sales
There are a lot of Amazon shoppers who already know what they want. There’s an exact product they want and they’re ready to buy – they just want it at the best price.
When your brand is at the top of the search results, customers are more likely to choose your product over your competitors’. You’ll see higher sales conversions if you offer the right product at the right price.